SHOPIFY ANALYTICS

Shopify Analytics and eCommerce Reporting

Shopify built-in reports only tell part of the story. We extend the tracking, connect it to GA4 and BigQuery, and make the data stand up to real decision-making.

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What we do with Shopify Analytics

Full eCommerce Event Tracking

View item, add to cart, begin checkout, purchase, and refund events deployed through GTM web and server containers.

Server-Side Purchase Tracking

Purchases sent server-side from the Shopify thank-you page so ad blockers and third-party cookie restrictions stop skewing your numbers.

Product and Cohort Reporting

Dashboards that show product performance, repeat rate, LTV, and acquisition channel contribution beyond the stock Shopify reports.

Attribution Across Channels

Blend Shopify data with Google Ads, Meta, and organic search in one place so channel decisions use the full picture.

How it fits the stack

Shopify feeds GA4 and BigQuery through our GTM deployment. Purchase, refund, and cart events stay accurate across devices, and Looker Studio turns it into reporting your team actually uses.

FAQ

Usually a mix of ad-block loss, cross-device journeys, and client-side tracking gaps. Server-side purchase tracking closes most of that gap.

Yes. Shopify Plus adds checkout extensibility and customer account features we hook into for richer tracking.

Of course. Shopify reports stay. We build the layer that sits above them for cross-channel and longer-horizon reporting.

Ready to get started?

Send a Loom walking us through what you have and what you need. We will respond with a plan.

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