We Fix the Technical SEO
Problems Other Agencies Miss
Monthly SEO retainers and diagnostics for service businesses, law firms, med spas, home services companies, and ecommerce brands. We fix crawlability failures, indexation gaps, schema errors, Core Web Vitals, GA4 tracking issues, and AI search visibility. No long-term contracts. No link schemes. No busywork disguised as SEO.
Get Started →At a Glance
| Service type | Technical SEO, indexation consulting, and analytics accuracy |
| Best fit | Service businesses, law firms, med spas, home services, and eCommerce brands with an established website that is not ranking despite having content |
| Core deliverables | Crawl and indexation audits, Search Console diagnostics, schema implementation, Core Web Vitals optimization, GA4 and GTM accuracy checks, monthly Loom reports |
| What sets it apart | Every recommendation is backed by Search Console, GA4, or Lighthouse data. No filler content, no vanity metrics, no ranking promises. |
| How to start | Send a message describing what you are seeing. We will scope a diagnostic. |
| Timeline | Lite diagnostic: 1 to 2 business days. Full diagnostic: 3 to 5 days. Retainer: ongoing monthly cycle starting the following month. |
| Pricing | Diagnostics start at $350. Monthly retainers from $750/mo. See full pricing below. |
We approach every site methodically, tool by tool, working from data rather than assumptions. We never recommend a fix before we understand the root cause. That means Google Search Console for indexation and coverage gaps, Screaming Frog and full-site crawlers to map every URL and find structural problems, structured data validators to catch schema errors before they cost you rich results, page speed analyzers tied directly to Core Web Vitals thresholds, and a complete GA4 and GTM audit to confirm the numbers you are making decisions from are actually accurate. We audit, we diagnose, and we implement. Two decades of hands-on technical SEO work plus purpose-built tooling is what turns a stalled site into one that performs.
See How It WorksWhat Working With Us Looks Like
Send a message describing what you are seeing: rankings dropped, pages not showing up, traffic stopped growing. If you have a screen recording or Loom link, you can include that too, but it is not required.
We audit your site with 20+ specialized tools and pinpoint exactly what is stopping your pages from ranking. Not guesses. Not a content calendar. Real findings with a clear fix list.
We implement the changes, verify they worked, and stay on retainer to catch new problems every month. You get a Loom summary each month so you always know what happened.
Who This Service Is For
- ✓ Established business with an existing website
- ✓ Has GA4 or Search Console data, or is willing to set it up
- ✓ Needs crawl cleanup, indexation fixes, or better reporting
- ✓ Wants technical SEO, not a monthly content calendar
- ✓ Comfortable with async, message-first communication
- × Brand-new site expecting immediate ranking results
- × Looking for bulk blog posts or backlink packages
- × Needs weekly strategy calls and a dedicated account manager
- × Wants to fully outsource content creation
- × Expects guaranteed ranking positions
Who We Are
Built by Technical SEO Specialists, Not a Sales Team
Omega Function is a small expert team with 20 years of combined hands-on technical SEO experience. No account managers, no junior analysts, no outsourced writers. When you work with us, you work directly with the people running the audits, writing the schema, fixing the redirect chains, and reading your Search Console reports. Every recommendation is backed by data. Every fix is verified before we close it out.
Jump To
How the Diagnostic Works
Every engagement starts with a diagnostic. No proposals based on assumptions. We look at your actual data first.
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1
You Send a Message
Tell us what you are seeing: traffic drop, pages not ranking, GA4 discrepancies, or a site migration you need help with. Include your site URL and any relevant Search Console or GA4 access.
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We Scope the Diagnostic
Based on your site size and the problems you describe, we recommend a Lite or Full diagnostic. Lite covers the critical indexation and crawl checks. Full adds analytics accuracy, schema validation, and Core Web Vitals.
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You Get a Findings Report
A Loom walkthrough of everything we found, prioritized by impact. No jargon-heavy PDFs. You see exactly what is broken, why it matters, and what fixing it looks like.
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We Fix It or You Do
Some clients hand off the fixes to their dev team. Others move to a monthly retainer where we implement everything and continue monitoring. Either way, the diagnostic stands on its own.
What the Monthly Retainer Actually Covers
Most SEO retainers are vague on deliverables. Here is exactly what happens each month.
Search Console Monitoring
We review the Coverage, Performance, and Enhancement reports weekly. New indexation errors, manual actions, or schema warnings get flagged and addressed before they compound into larger ranking problems.
Crawl Analysis
Monthly Screaming Frog crawl compared against the previous baseline. We track crawl depth changes, new redirect chains, broken internal links, and pages that drop from the index between cycles.
Schema Maintenance
Structured data breaks after plugin updates, template changes, and CMS migrations. We validate all schema types monthly and update JSON-LD to reflect content changes that affect rich result eligibility.
Internal Link Optimization
As new content is published, internal links need to route authority toward it. We audit anchor text patterns and add strategic links from high-authority pages to new or underperforming pages each cycle.
Analytics Accuracy Review
GA4 and GTM configurations drift over time. New forms, new pages, and consent updates introduce tracking gaps. We verify conversion events, check for duplicate firing, and keep your measurement clean month to month.
Monthly Loom Walkthrough
Every month you get a screen-recorded summary of what we found, what we fixed, and what we are watching. No dashboards to interpret on your own. Just a direct summary of where your site stands and what is next.
Diagnostics and Monthly Retainers
Start with a diagnostic. Move to a retainer if you want ongoing implementation. No long-term contracts.
Diagnostics are one-time engagements that give you a complete picture of what is blocking your site. The findings report is yours to keep and act on, whether or not you continue with us.
Lite Diagnostic
$350
One-time
- Search Console coverage audit
- Indexation status for all published pages
- Crawl budget analysis
- Sitemap validation
- Top-priority technical issues identified
- Loom walkthrough of findings
Full Diagnostic
$750
One-time
- Everything in Lite, plus:
- Core Web Vitals audit (field + lab data)
- Schema and structured data validation
- GA4 and GTM accuracy check
- Internal link architecture review
- Competitor technical comparison
- Prioritized fix roadmap with Loom
Monthly Retainers pick up where the diagnostic leaves off. We implement the fixes, monitor for regressions, and continue optimizing. Month-to-month, cancel any time.
Core Retainer
$750/mo
- Technical SEO implementation
- Search Console monitoring
- Indexation tracking and fixes
- Schema implementation and updates
- Core Web Vitals monitoring
- Monthly Loom report
- Data Studio dashboard included
Extended Retainer
$1,500/mo
- Everything in Core, plus:
- Greater monthly implementation capacity
- Internal link architecture buildout
- On-page and content optimization
- GEO and AI visibility work
- Authority asset development
- Advanced analytics and event tracking
- Deeper monthly Loom walkthroughs
What Happens in the First 30 Days
Search Console coverage audit, full site crawl, schema validation, Core Web Vitals review, and GA4 accuracy check.
Prioritized fix list with a video walkthrough. Every issue explained in plain terms: what it is, why it matters, and exactly how to fix it.
Schema, internal links, redirect chains, canonical tags, and tracking fixes implemented and verified in Search Console and GA4.
Screen-recorded summary of what was done, what changed in Search Console, and what we are monitoring going into month two.
Service Areas
Each of these is a core part of our monthly technical SEO work.
Technical Audit
Full crawl, indexation, and infrastructure audit.
Core Web Vitals
LCP, INP, CLS optimization with field and lab data.
Schema Markup
Structured data implementation and validation.
Internal Links
Site architecture and internal link equity distribution.
GEO
Generative engine optimization for AI search visibility.
We Work With All Industries
Our technical SEO work is not industry-specific. If your business has a website and it is not ranking the way it should, we can help. That said, a large portion of our clients come from these verticals, and we have deep experience with the competitive dynamics and technical requirements each one presents.
Not on this list? We work with eCommerce, SaaS, healthcare, nonprofits, and professional services too. The technical SEO problems are often the same regardless of industry. Send us a message and we will tell you within 24 hours if we are a good fit.
Local SEO Consulting
Based in McKinney, TX and serving the entire DFW metroplex. Local businesses get the same technical depth as national clients, plus local SEO architecture built for your service area.
Technical Deep Dive
How We Diagnose Ranking Problems
The following sections cover the specific technical issues we find in audits and how we approach each one. This is for clients who want the full picture before reaching out.
What Clients Come In With
These are the situations clients describe when they first reach out. All of them have a technical root cause.
Pages Not Ranking
What you see: Published pages that never appear in search results, even for branded terms.
Root cause: Crawl budget wasted on duplicate or parameterized URLs. Pages are crawled but not indexed because Google sees thin or duplicate content signals.
Traffic Dropped After a Redesign
What you see: Organic sessions fell 30-60% after launching a new site, and never recovered.
Root cause: Broken redirect chains, lost internal links, changed URL structures without proper 301 mapping, or JavaScript rendering that Googlebot cannot parse.
GA4 Numbers Do Not Match Reality
What you see: Conversions in GA4 do not match form submissions. Traffic looks flat even when rankings improved.
Root cause: GTM tags firing on wrong triggers, duplicate event tracking, missing cross-domain setup, or consent mode blocking all measurement.
Search Console Errors Piling Up
What you see: Hundreds of "Crawled, currently not indexed" or "Discovered, currently not indexed" entries.
Root cause: Thin content pages, orphaned URLs with no internal links, conflicting canonical tags, or crawl budget consumed by pagination and faceted navigation.
Slow Pages That Will Not Speed Up
What you see: Core Web Vitals failing in Search Console despite image optimization and caching plugins.
Root cause: Render-blocking third-party scripts, layout shift from lazy-loaded elements, server response times above 600ms, or LCP images not preloaded.
Rich Results Disappeared
What you see: FAQ snippets, star ratings, or business info stopped showing in search results.
Root cause: Schema markup errors after a plugin update, structured data referencing pages that no longer exist, or Google policy changes that your markup does not comply with.
If any of those situations sound familiar, the problem is almost never the content. Something technical is blocking Google from reading your site correctly.
Find Out What It IsThe Technical Debt That Blocks Rankings
Content alone does not rank. These are the infrastructure problems we find on almost every site we audit.
Crawl Waste
Googlebot has a limited crawl budget. If it spends time on parameter URLs, thin tag pages, paginated archives, or redirect chains, your important pages get crawled less often or not at all.
Indexation Failures
Pages that are crawled but not indexed account for 30-70% of most service sites. Fixing this is the single highest-leverage SEO task for established businesses.
Broken Internal Linking
Orphaned pages, link equity trapped in footer links, and flat site architecture that gives Google no hierarchy signal. Internal links are the primary way Google discovers and weights your pages.
Schema and Structured Data Gaps
Missing, invalid, or outdated schema markup means Google cannot generate rich results for your pages. Incorrect schema can also trigger manual actions that suppress rankings entirely.
Page Speed and Core Web Vitals
LCP above 2.5 seconds and CLS above 0.1 are ranking signals, not just user experience metrics. We identify which specific resources are causing the failure and work with your developer or hosting setup to resolve them without requiring a site rebuild.
Analytics Signal Gaps
GA4 data that does not match real user behavior creates decisions based on noise. Duplicate events, missing conversion tags, and misconfigured consent mode are not cosmetic problems. They distort every report you use to evaluate what is actually working.
Not sure which of these is affecting your site? A diagnostic gives you a clear, prioritized fix list.
See Diagnostic OptionsHow We Prioritize Every Audit
We run every audit in this order because the first three items determine whether every other fix actually sticks.
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Indexation Status
How many of your published pages are actually in Google's index? We compare your sitemap, Search Console coverage report, and a live crawl to find every page that is missing, stuck, or excluded.
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Crawl Behavior and Budget
Where is Googlebot spending its time? We analyze server logs and Search Console crawl stats to identify wasted crawl budget on low-value URLs, redirect chains, and parameter pages.
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Technical Infrastructure
Canonical tags, hreflang, robots.txt directives, XML sitemap accuracy, and server response codes. One misconfigured canonical can suppress an entire section of your site.
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Core Web Vitals and Page Speed
LCP, INP, and CLS scores from both field data (Chrome UX Report) and lab data (Lighthouse). We identify the specific resources and layout patterns causing failures. More on Core Web Vitals
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Schema and Structured Data
Validation of all structured data against Google's current requirements. We check for deprecated types, missing required fields, and opportunities to add schema that competitors have not implemented.
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Analytics Accuracy
Is GA4 capturing real user behavior? We verify tag firing, event parameters, conversion tracking, cross-domain measurement, and consent mode configuration before trusting any traffic or conversion data.
We always work in this order because fixing indexation before anything else means every other improvement lands harder and faster.
Start With a DiagnosticThe Indexation Problem Most Service Businesses Miss
You have published pages. Google has crawled them. But they are not in the index, and you might not even know it.
Crawled, Not Indexed
Search Console shows the page was crawled but Google decided not to index it. This usually means thin content, duplicate signals, or low internal link equity pointing to the page.
Discovered, Not Crawled
Google knows the URL exists but has not crawled it. Your crawl budget is being spent elsewhere, often on parameter URLs or paginated archives that add no value.
Duplicate Without Canonical
Multiple URLs serving the same or similar content without a clear canonical signal. Google picks one and ignores the rest, and it may not pick the one you want.
Blocked by Robots.txt
Critical pages accidentally blocked by overly broad robots.txt rules, often inherited from a previous developer or generated by a caching plugin.
Soft 404 Errors
Pages that return a 200 status code but display error content or near-empty templates. Google treats these as soft 404s and removes them from the index.
Orphaned Pages
Pages with no internal links pointing to them. If Google can only find a page through the sitemap, it assigns low priority and may never index it.
Every one of these shows up in Search Console. If you have not opened your Coverage report recently, at least two of these are probably active on your site right now.
Send a MessageHow We Read Your Search Console
When we pull up your account, this is the exact sequence we work through. Every item here has surfaced real ranking problems on client sites, and most clients have never looked at half of these reports.
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Coverage Report Triage
We start with the Pages report: how many valid pages versus excluded, errored, or warnings. A healthy site should have 85%+ of submitted URLs indexed. Most sites we audit are below 60%.
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Crawl Stats Deep Dive
Total crawl requests per day, average response time, and crawl budget distribution. We look for spikes in 404s, server errors, and wasted crawls on non-canonical URLs.
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URL Inspection at Scale
For every page that is not indexed, we check the URL inspection tool to understand exactly why: is it a canonical issue, a crawl issue, or a quality issue? Each requires a different fix.
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Sitemap Validation
Does the sitemap match the pages you actually want indexed? We check for URLs that return redirects, 404s, or noindex directives. A clean sitemap is the baseline for everything else.
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Performance Patterns
Click-through rates, impression trends, and average position by page and query cluster. We identify pages that are impressions-rich but click-poor, which signals a title, snippet, or SERP feature problem.
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Enhancement Reports
Structured data errors, Core Web Vitals failures, mobile usability issues, and breadcrumb problems. These reports directly impact rich result eligibility.
Most businesses stop at the Performance tab. The Coverage and Enhancement reports are where the real fixes are hiding, and most of them take less than a day to implement.
Get a Search Console ReviewGA4, GTM, and Reporting You Can Trust
Bad analytics lead to bad decisions. We audit your measurement setup before making any SEO recommendations based on traffic or conversion data.
Duplicate Event Tracking
Multiple GTM tags firing the same event, or GA4 enhanced measurement duplicating custom events. This inflates conversion counts and distorts attribution. We identify and deduplicate every tag. GTM services
Consent Mode Gaps
Consent banners that block GA4 entirely, or consent mode configurations that let tags fire without proper user consent. Both create data gaps or compliance risk. We configure consent mode v2 correctly.
Cross-Domain Measurement
Sessions breaking across subdomains or payment processors. Users who convert look like new sessions, which means your conversion rate is wrong and your source attribution is unreliable. GA4 services
Dashboard Accuracy
Dashboards that pull from the wrong GA4 property, use unfiltered views, or display metrics without context. We build Data Studio dashboards that surface actionable data, not vanity numbers.
Session Attribution Errors
When UTM parameters are not preserved through redirects, or when GA4 session sources are misconfigured, your channel data is unreliable. We audit the full measurement path from ad click to conversion and identify exactly where attribution breaks down.
Form and Conversion Tracking Gaps
If your intake form, phone click, or contact submission is not firing a GTM event, you are evaluating lead generation with incomplete data. We map every conversion point, verify tag firing in GTM preview mode, and confirm data in both GA4 and Google Ads.
Analytics accuracy problems are almost always fixable once you identify exactly where the data breaks down.
Send a MessageTechnical SEO vs. Content-Volume SEO
Most SEO agencies sell monthly blog posts and backlink packages. We do something different.
| Content-Volume SEO | Technical SEO (What We Do) | |
|---|---|---|
| Primary activity | Publishing blog posts and building backlinks | Fixing crawl, indexation, and infrastructure problems |
| How progress is measured | Posts published, links built, keyword rankings | Pages indexed, crawl errors resolved, Core Web Vitals passed, conversions verified in GA4 |
| Time to impact | 3-6 months (if the content ranks) | Indexation fixes often show results within 1-2 crawl cycles |
| Typical blind spot | Technical debt. Published content cannot rank if Google cannot crawl or index it properly. | Content gaps. We will tell you if your problem is content, not technical. |
| Reporting | Keyword rank trackers and traffic dashboards | Search Console coverage reports, crawl stats, Lighthouse audits, GA4 event verification |
| Contract structure | 6-12 month minimums | Diagnostic first. Retainers month-to-month. |
The diagnostic is how we find out which of these problems is holding your site back. It takes less than a week and gives you a clear, prioritized fix list.
Start With a DiagnosticFrequently Asked Questions
A diagnostic is a one-time audit. You get a complete picture of what is blocking your site technically, delivered as a Loom walkthrough with a prioritized list of fixes. A retainer is ongoing monthly work where we implement those fixes and continue monitoring. You do not need a retainer to get value from the diagnostic.
A Lite diagnostic is typically delivered within 5 business days. A Full diagnostic takes 7-10 business days depending on site size and complexity. Larger sites with 500+ pages may take longer.
Not as a primary service. We focus on the technical infrastructure that allows content to rank: crawl access, indexation, schema, site architecture, Core Web Vitals, and analytics accuracy. If your problem is content, we will tell you. If your content is strong but not ranking, the problem is almost always technical.
Search Console, GA4, GTM, Lighthouse, Chrome DevTools, Screaming Frog, and Data Studio for reporting. We also use BigQuery for large-scale log analysis and the Search Console API for programmatic data extraction.
Yes. Many clients use the diagnostic as a roadmap for their internal team or existing agency to implement. We can also work alongside your developer, handling the SEO-specific technical work while they handle the application-level changes.
The diagnostic will tell you what the problem is, regardless of whether we are the right team to fix it. If your site needs a full redesign, a content strategy overhaul, or paid media work, we will say so and recommend a direction. You will not be upsold into services you do not need.
Send Your Site. We Will Tell You What Is Holding It Back.
Send us your site URL and describe what you are seeing in rankings or traffic. We will look at your Search Console, review your current situation, and tell you whether the problem is technical, content, tracking, or something else. No commitment required. Most responses within 24 hours.
Get a Free Initial Review →