Make is a powerful visual automation platform designed to help individuals and businesses streamline workflows by connecting apps and services without writing any code. Known previously as Integromat, Make has evolved into a flexible solution that enables users to automate complex processes through an intuitive drag-and-drop interface. The platform supports a wide range of integrations, from widely used apps like Google Sheets, Slack, and Airtable to enterprise systems such as Salesforce and HubSpot. One of the distinguishing features of Make is its visual editor, which allows users to build and visualize automations, or scenarios, step by step. These scenarios can contain an unlimited number of steps, enabling complex branching logic, data manipulations, and conditional workflows. Users can arrange modules that represent actions or triggers within various apps, creating seamless data flows between tools without requiring a background in software development. Make provides real-time execution monitoring so users can see how data moves between apps, identify bottlenecks, and troubleshoot issues directly within the platform. Make is designed with customization and scalability in mind. Whether a user is automating a simple task like syncing contacts between a CRM and email platform or constructing an advanced multi-step business process, Make provides the tools necessary to scale operations efficiently. Developers and power users also appreciate the ability to incorporate webhooks, HTTP modules, and custom code, giving them control over the logic and integrations beyond the built-in options. The platform supports scheduling and triggers based on various conditions, such as time intervals, incoming data, or events from connected services, making it a robust solution for recurring automation needs. One of the strengths of Make lies in its extensive library of pre-built templates. These blueprints allow users to get started quickly with common automation needs, helping to reduce setup time and minimize trial and error. With a global user base and community, Make continues to expand its integration offerings and has gained popularity with startups, agencies, and large enterprises alike. It caters to different team sizes and industry needs, offering collaboration features so teams can manage automations collectively, track changes, and control access through user permissions. In terms of value, Make presents a highly competitive offering compared to other no-code automation tools. It provides generous usage limits on its free plan, along with tiered pricing options that scale based on operational needs. This flexibility makes it a cost-effective option for organizations aiming to reduce manual work, eliminate data silos, and improve operational efficiency. Make serves as a central layer for digital transformation efforts, enabling businesses to bridge data across platforms, reduce human error, and enhance productivity through automation. Whether used by marketers to sync campaign data, operations teams to manage logistics, or developers to integrate APIs through visual workflows, Make continues to deliver a powerful combination of usability, performance, and customization in the growing automation landscape.
