Google Tag Manager for Legal Websites

Most law firms spend thousands per lead yet they often can’t track what actually drove a contact form, phone call, or live chat. Whether you’re in personal injury, estate planning, or family law, precision matters. That’s where Google Tag Manager comes in.

Track Phone Calls from Mobile Users

Capture tap-to-call events so you know when ads or local search lead directly to inbound calls.

Form Fill Tracking for Intake

Track every inquiry submitted through your forms, even those that don’t redirect to a “thank you” page.

Live Chat Engagement

Measure when users open or engage with your chat widget, providing behavioral signals of interest.

  • GA4 Setup and Tag Migration
  • Tap-to-Call, Form Submissions and Email Link Tracking
  • Integration with chat tools like Olark, Tawk.to, etc.
Will this work with my WordPress or Squarespace site?
Yes, we can integrate GTM with most CMS platforms, including WordPress, Squarespace, and custom builds.
Absolutely. We’ll tag each form uniquely so you can break down your leads by source, page, or campaign.

Start Tracking What Matters

Get full visibility into your law firm’s lead generation, form submissions, phone calls, chats, and more.