SEO for Law Firms

Most law firms see meaningful ranking improvements in 3 to 6 months for mid-competition terms. Highly competitive practice areas in major markets can take 9 to 12 months. We prioritize quick wins first by targeting lower-competition practice-area and city combinations that start moving within the first 90 days while we build toward the primary terms.

Yes. We research your practice areas, draft content aligned to search intent, and send everything to you for review before publishing. You approve what goes live. We do not publish content without attorney review, both because it is the right practice and because Google's quality guidelines reward content that demonstrates genuine legal expertise.

Yes, and we account for this. Bar advertising rules vary by state and cover everything from results claims to testimonial language. We research the specific rules for your jurisdiction and write content accordingly. Your review before publication is the final check, but we are already working within the applicable ethical framework when we draft.

Yes. Multi-practice and multi-location firms are the most common type we work with. We build out a page matrix that covers the key practice-area and city combinations for each office, prioritized by search volume and competition. The scope of the build is reflected in the retainer level.

Reviews are one of the strongest local ranking factors for law firms competing in the Map Pack. Google weighs both quantity and recency. A firm with a strong, consistent flow of reviews tends to outperform competitors in the local pack even when other factors are similar. We build a process that makes it easy for satisfied clients to leave reviews without violating any platform terms.

Most law firms need local SEO, meaning they want to rank for practice area plus city searches in specific markets where their clients are located. National SEO applies when a firm handles cases across state lines or competes for informational traffic on a broader scale. We build strategy around where your clients actually come from, which for most firms means dominating local search in specific geographic markets.

We optimize your GBP fully, including service categories, attributes, Q and A sections, and regular posts that keep it active. For reviews, we advise on the acquisition strategy and set up the systems that make it easy for satisfied clients to leave one. The reviews themselves come from your real clients.

No. We often start with a focused set of high-priority practice area and location pages and build from there. A well-optimized site with 20 targeted pages regularly outranks bloated sites with hundreds of thin pages in competitive legal niches. Quality and relevance outperform volume.

Both. Every engagement starts with a technical audit covering crawlability, page speed, Core Web Vitals, schema markup, and site structure. Technical issues are fixed before content work begins because content built on a broken foundation does not rank as well as it should. Ongoing technical monitoring is included throughout the retainer.

Technical monitoring, content production, link building outreach, GBP management, and a live Looker Studio dashboard. Scope scales with your retainer level. We walk through results and next steps via Loom each month so you always know what was done and what is coming.