Monthly Loom Report
Every month you receive a concise Loom video walking through exactly what happened with your SEO that month: what changed, what we fixed, what we built, and what the plan is for next month. No PDFs you will never read, no calls you have to schedule, no waiting.
What Is the Monthly Loom Report?
The monthly Loom report is a screen-recorded video walkthrough delivered to every client at the end of each month. We pull up your live Data Studio dashboard, walk through the key metrics, explain what drove them, review the specific work completed during the month, and outline what we are working on next. The typical report runs 8 to 12 minutes and covers everything you need to know without requiring any time on your calendar.
Loom reports replace the agency practice of scheduling recurring calls that consume time on both sides and rarely contain information that could not have been communicated in writing or video. We chose Loom specifically because it is asynchronous: you watch when it is convenient, you can rewatch specific sections, and you can share it with your team or partners without coordinating schedules.
What Each Report Covers
Rankings Update
We walk through your keyword position changes from the prior month, highlight significant movers in both directions, and explain what drove the changes. You see every relevant movement, not just the wins.
Traffic and Engagement Review
Organic traffic trends, top landing pages, and engagement metrics from GA4. We contextualize the numbers against the prior period and explain any anomalies, including algorithm updates or seasonal patterns that affected the data.
Work Completed This Month
A specific accounting of what we built, fixed, or optimized during the month: technical fixes implemented, new pages published, schema added, internal links updated, or content improved. You always know exactly what we did.
Wins and Notable Findings
Highlights from the month including new rankings, improved click-through rates, resolved technical issues, and any surprising findings from our monitoring that have strategic implications for your site.
Issues and Observations
Honest reporting on anything that did not go as expected, any new technical issues discovered, or any areas where results are lagging expectations. We do not bury bad news in data.
Next Month Plan
A clear outline of the priority work for the coming month: what we are building, what we are fixing, and what we are testing. You know exactly what to expect before the next report arrives.
Why Loom Instead of Monthly Calls
- 01No Scheduling Required
Monthly calls require finding a time that works for everyone, usually several days after the information is ready. A Loom video delivers the same information the moment it is complete. You watch on your own schedule, not ours.
- 02Replayable and Shareable
Video reports can be rewatched, shared with business partners, forwarded to a team member who missed the call, or referenced months later when a question comes up. Call summaries cannot replicate this.
- 03More Prepared, More Specific
Because we are recording rather than presenting live, we can review every metric before recording, look up specifics, and give you more accurate and complete information than a live call typically allows.
- 04Your Time Stays Protected
Monthly SEO calls at agencies often run 30 to 60 minutes. An 8 to 12 minute Loom with a live dashboard gives you more information in less time, and you can skip to the sections that matter most to you.
What This Means for the Relationship
Full Transparency
Every month you see exactly what we did and what happened as a result. There is no gap between what we are doing and what you know about. The Loom and the dashboard together give you complete visibility.
Accountability Without Meetings
Monthly video reports create a natural accountability rhythm without consuming calendar space. We know you are watching and you know exactly what to expect each month. That discipline runs through everything we do.
Faster Feedback Loop
If something in the report raises a question or you want to redirect priorities, you can reply to the Loom with a video comment or send us a quick note. We respond the same day. No waiting for the next scheduled call.
Monthly Report Questions
Reports are delivered in the first week of each month covering the prior month. The exact date depends on when data stabilizes, as Search Console data has a 2 to 3 day reporting lag at the end of each month. You receive a notification when the Loom is ready along with a link to both the video and your live dashboard.
You can reply with a Loom of your own, leave a time-stamped comment directly in the Loom viewer, or send us a written message. We respond to report questions same day during business hours. If a question requires a deeper conversation, we can schedule a call, but most questions resolve quickly through async video or text exchange.
Typical reports run 8 to 12 minutes. We do not pad them. Months with significant work completed or interesting findings to explain run closer to 12 minutes. Quieter maintenance months where things are working as expected tend to be shorter. We cover everything relevant and stop when we are done.
We are happy to schedule a call when there is something that genuinely benefits from live discussion, such as a strategic pivot, a significant performance issue, or a major new direction for the engagement. For routine monthly reporting, the Loom format gives you better information in less time than a live call, which is why it is our default. We are not avoiding calls, we are replacing the ones that do not need to be calls.
Rarely. Because we implement changes directly as part of the monthly engagement, the report is primarily a summary of what we completed and what is coming next. If there is something that requires your action, such as providing access to a new platform or approving a content direction change, we flag it clearly and follow up directly rather than leaving it in the video for you to catch.
See How We Report Before You Commit
Send us a Loom about where your SEO reporting stands today and we will show you what your monthly dashboard and report would look like.
Send a Message or LoomWe respond with a Loom. No calls, no forms, no sales process.