GOOGLE ADS

Google Ads Tracking, Conversions, and Reporting

We set up Google Ads tracking so bid decisions are based on real conversions, not noise. Clean data in, better performance out.

Get Started via Loom

What we do with Google Ads

Conversion Tracking Setup

Event-based conversion tracking deployed through GTM with server-side fallback for iOS and ad-blocker resilience.

GA4 to Google Ads Import

Link GA4 and Google Ads so conversions import cleanly, audiences flow both ways, and attribution reports match across tools.

Enhanced Conversions

First-party data hashed and sent with each conversion to recover attribution lost to ITP, ETP, and ad blockers.

Custom Reporting Dashboards

Spend, CPA, ROAS, and conversion data pulled into Looker Studio alongside the other channels so comparisons are honest.

How it fits the stack

Google Ads works best when its data talks to everything else. We wire it into GA4 for audience sharing, GTM for server-side events, BigQuery for custom attribution models, and Looker Studio for blended-channel reporting.

FAQ

We set up the tracking and reporting layer. Campaign management (bidding, creative, budget) is handled by your in-house team or a paid-media specialist.

Enhanced conversions send hashed first-party data with each conversion to recover attribution from browsers that block cookies. If you rely on paid search, yes, enable it.

Yes. Offline conversion imports and call tracking feed back into Google Ads so the platform bids on the conversions that actually generate revenue.

Ready to get started?

Send a Loom walking us through what you have and what you need. We will respond with a plan.

Send a Loom